Where am I going to find more customers?

WHERE AM I GOING TO FIND MORE CUSTOMERS?
We have some great products and services to sell!  Our little community loves what we do!  How do I find more customers like the people in our community?

 Easy!!!  Just setup a custom audience of your best customers, then create a lookalike audience of new potential customers that share the key characteristics of your best customers.

Who knows them?

Organizations like Facebook, Google, and LinkedIn have a vast amount of data on individuals and potential customers.  Not only do they have fundamentals such as demographics and geography, but they also their interests and behaviors. 

How do I define my type of customer?

Start with a group (segment) of people (customers) that you have a unique identifier for (an email).  By applying some machine learning techniques (ML) you can identify common characteristics for this segment.  Then using some more ML you can identify other people that closely match these common characteristics.  This comparable grouping is now an ideal audience for your next campaign.
Image result for find customers

Are they going to like Raspberries or Blueberries?

But lets be a bit more pragmatic.  Though we deeply love all our customers they are not all the same.  Some prefer raspberry over blueberry and there were definitely a few that were asking for a root beer flavor (I know right!!).  So its important that we don’t take all our current customers as the group to replicate, focus on a group that follows a goal that you have.  For example, if we want to sell more blueberry.  We would start with a group of customers that have bought blueberry previously.  Then create a comparable group to them and use the blueberry campaign with them.  It will have a higher impact.

Have a look at:
Facebook Lookalike Audiences


How successful have comparable audiences been for you?



Comments

Post a Comment

Popular posts from this blog

I’m doing Emotional Marketing, why do I still need data?

Image
 I'M DOING EMOTIONAL MARKETING, WHY DO I STILL NEED DATA? Emotional marketing is very powerful but also very difficult.   You need to be able to create an engaging story with empathy.   If it is not true to your brand and doesn’t resonate with the customer, it could easily backfire.   Even when it is successful, it may alienate some other people.   It takes real understanding and commitment. The Ultimate Guide to Emotional Marketing Hubspot have a great blog that explains Emotional Marketing and how to do it [i] .   The steps it describes for an Emotional Marketing Strategy are: First know your audience Lead with color Tell a story Create a movement or community Inspire the impossible Project an ideal image Actions are driven by emotions – data can track actions The first step involves using your data and engaging directly with customers.   It should be a thorough understanding of your data in order to segment, create p...
Read more

Don't send me the same message as everyone else!!!

Image
DON’T SEND ME THE SAME MESSAGE AS EVERYONE ELSE!!! Everybody is different.   When you’re talking to someone you may repeat elements of what you have told other people, but the conversation will be unique in that moment.   It will be based on what you already know about them and the interactions you have during that conversation.   They would think it was weird if you said the exact same thing to them that you said to everyone else without responding to their questions, intonation, and body language. So, interaction on a personal level usually works best.   But let’s say I have 10,000 customer records on my webstore and I want to tell them about my new range of products. It could take me about 100 days to have those personal conversations (assuming each interaction lasts 3-4 minutes and I take 8 hours a day for sleeping and eating).   That’s not going to work very well is it! Segmentation vs Stereotyping To get around this we use segmentation. ...
Read more